Mid-sized businesses often encounter several challenges with hyperscalers, including opaque pricing structures that complicate budgeting due to usage-based billing and egress fees. Additionally, support is typically limited to self-help documentation and tiered service level agreements (SLAs), which may not meet their needs. The tools provided are often over-engineered for global scale, making them difficult for smaller teams to manage effectively.

Hyperscalers generally have medium pricing transparency, which can lead to unexpected costs due to complex calculators and additional fees. In contrast, tailored solutions often provide more predictable pricing, allowing businesses to budget more effectively without the risk of hidden costs.

Mid-market organizations can consider purpose-built platforms like Cloud as a Business (CaaB), which offer a more aligned approach. These alternatives typically provide direct access to expert support, built-in resilience features, and a simpler user experience, reducing the risk of vendor lock-in and internal complexity.